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Scout Hospitality

Case Studies

  • Food Network
    Industry

    Broadcaster

    Our Task
    Web Design & Development / Digital Consultancy / Content Creation / Ongoing Support & Maintenance

    Food Network UK is the ultimate food destination. It is the UK’s premier dedicated food channel featuring world-renowned chefs, thousands of recipes, and the most watched food shows on TV.

    As part of a long-term collaboration, we designed and developed the Food Network website creating a seamless user journey through the entire site. A coherent and joined-up content strategy and marketing campaign, using best-practice search engine optimisation and first-class content production has driven a y-o-y increase in users, click-through rates, engagement, and revenue.

  • Five Guys
    Industry

    Hospitality/Restaurants

    Our Task
    Web Development / Digital Consultancy

    Five Guys – opened by the five sons of Jerry & Janie Murrell in 1986 – is one of the world’s most popular handcrafted burger chains with over 1,700 global locations.

    Working in partnership with Five Guys’ technology partner, we developed a responsive Enterprise-level WordPress website utilising Bedrock which was rolled out to the UK, France, Germany and Spain.

    We also consulted on the design of the new Five Guys website as well as taking an ongoing digital consultancy role.

  • Ainsley Harriott
    Industry

    Celebrity Chef

    Our Task
    Web Design & Development / Digital Consultancy / Ongoing Support & Maintenance

    We designed and developed a beautiful website for Ainsley Harriott, one of the UKs most endearing and popular TV food personalities.

    The website, which includes an intuitive user experience which allows visitors to access all Ainsley’s amazing recipes by dish type, course and ingredient, is the digital hub around which all his social and broadcast activity revolves.

    The website is also a vital commercial outlet for his highly successful Ainsley Foods range of products.

  • Gino D’Acampo
    Industry

    Hospitality/Food & Drink

    Our Task
    Web design / Web development / UX / Brand identity

    We designed and developed a stunning website for Gino D’Acampo, one of the UKs most popular chefs. The site has become the central digital hub around which all his social and TV activity, book sales and recipes revolve.

    Our experienced development team created an intuitive user experience to allow Gino’s recipes to be presented in a clean and easy-to-understand way. The most important element of the site to Gino was the accessibility and clarity of the recipes.

    We created an intricate search facility that allows users to find recipes by name, ingredients, course and dish type.

  • Just Eat
    Industry

    Hospitality/Online Food Delivery

    Our Task
    Web development, digital marketing, content provision

    Just Eat is the world’s leading online takeaway ordering service with 64,000 restaurant partners, 15m active users and 10m+ app downloads.

    Scout developed the website for one of Just Eat’s most famous and widely used marketing campaigns.

    We also created a series of intuitive, easy-to-use templates for their roster of tens of thousands of restaurant partners to use.

  • Carnarvon Hotels Group
    Industry

    Hospitality/Hotels. The Carnarvon Hotels Group run a number of four-star boutique hotels in London.

    Our Task
    Web design / Web development / Content / Digital marketing / SEO strategy / Email marketing

    Our strategy and development team designed and produced a number of stunning, optimised websites for Carnarvon Hotels Group while working closely with their team for a number of years on their wider digital strategy, ambitions and goals.

    This has seen our team oversee and create a range of additional digital solutions, web copy and features – such as restaurant guides and city, shopping and theatre guides – email marketing templates and an ongoing digital marketing strategy.

    We also put into place an ongoing SEO strategy that has yielded outstanding results across all key search terms.

  • Ricker Restaurants
    Industry

    Hospitality/Restaurants

    Our Task
    Web design / Web development / Email Marketing

    Scout provides full digital support and solutions for renowned and highly acclaimed award-winning restaurant group, Ricker Restaurants.

    Our team of UX specialists and creative developers designed and built a beautiful master website for Ricker, and the success of the main site was quickly followed by individual websites for each restaurant – including the hugely popular E&O, Eight Over Eight, XO and La Bodega Negra.

  • The Rangoon Diner
    Industry

    Hospitality/Restaurants

    Our Task
    Web design / Web development / Email marketing / Copy

    The Rangoon Diner opened in early 2016 and celebrates the finest cuisine from the famed ‘Golden Triangle’ of Laos, Burma and Thailand. The restaurant is the brainchild of French-born globetrotter Ollie Daniaud and his longstanding love affair with the cultures, traditions and food of South East Asia.

    Using the food’s origins as inspiration, we designed, developed and wrote the copy for the Rangoon Diner website, one of London’s most innovative pop-up restaurants using stunning imagery to accentuate the quality of the food and service.